With the new reality of Covid 19 and social distancing, online ordering will be the main source of revenue for restaurants now and for months to come. If you are new to online ordering, or need to refine your skills, follow these tips to ensure your maximize your efforts.
Total Time: 2 hours and 30 minutes
Allow online ordering.
This is an important step for how to manage your restaurant during Covid 19. As more social distancing efforts are put throughout the country, off-premise dining has become many restaurant’s main revenue. It is now more important than ever to have an online food ordering option for YOUR restaurant in order to stay afloat. If you didn’t previously offer online ordering, you must announce to your customers via social media/email that you’re offering online orders and pick-up on premise.
Offer minimum exposure takeaway pickup at checkout.
Once you’ve implemented our ordering system, let your online food ordering customers know that they can choose if they want you to hand over the package or to leave the food at the door. Last but not least, contactless delivery is the best option restaurants have at this time.
Offer cashless payments by credit card or PayPal.
Contactless pickup and delivery goes hand in hand with online payments. This way you can limit interaction between customers and staff and avoid physical bills to avoid spreading infection. Let your customers know they can pay online by posting the message on your website or social media.
Reassure your website visitors that you took all necessary COVID 19 safety precautions.
Right now, customers are more likely to visit your website than your restaurant. Let your visitors know what your restaurant is actively doing to prepare their food safely to put their minds at ease. You can add an in-detail message on your website’s homepage.
Update your business information on Google My Business Account.
Google advises businesses to update their information on Google My Business (GMB) and keep customers up-to-date if there has been changes to your hours or if you’ve closed your restaurant. It’s important to keep your GMB active, as customers will likely find you searching on Google. Take advantage of the Posts feature, you can share the safety measures that your restaurant is taking there as well.
Post updates on all your social media profiles to inform your customers about options for contactless online ordering. This time can be overwhelming, so we’ve also created variants of post templates you can post on your stories on instagram/facebook about how you’re still taking pick-up and delivery as well as the extra precautions you’re taking to ensure food safety here: https://www.storegear.com/articles/free-social-media-images-restaurant-online-ordering/
Start tracking the commission you pay for delivery services.
As online ordering becomes your main form of income, it’s important to be aware of what the delivery services are charging you. Read the fine print! Most delivery marketplace app services like GrubHub/UberEats/Postmates/Caviar charge a percentage of each order to the restaurant on top of the fees they charge to customers. Some have stated they will “delay” their fees…but they will be charging at a later date. A direct food ordering system like Menu by StoreGear allows you to accept orders without getting charged a commission. It is critical to be fully aware of the costs these delivery marketplaces charge as you focus on online orders. With Menu by StoreGear you can still offer a top-tier online customer experience with pictures in the menu, fast loading times, and make it easy to pay without requiring a customer to create an account.
Extend your hospitality off premise.
If you’re a restaurant establishment focusing on fine dining experience looking to test if off-premise dining could work for you, start by offering a few options from your menu featuring only the items you know will travel well and invest in upscale details such as branded containers and good quality utensils or napkins. Investing in higher quality take away items helps show hospitality and extends high-end service towards guests in a creative way.
Reduce minimum order size.
Usually restaurants have a minimum order size to make the trip worth it. But during this crisis, where online and phone call ordering is the only way your business can operate, it’s good to reconsider your minimum order size. Keep in mind that every order helps bring people to re-order.
If your restaurant is just beginning in the delivery/pick-up industry, creating a menu specific for online ordering is important. You don’t need to make everything on your menu available for online orders, not all your food items will be travel safe. It’s in your best interest to allow only pickup only items you know that will travel well and not be damaged by time in transit. Additionally, you could market items on your menu as “special online-only” items on your social media to entice regulars and attract new customers to try out your online ordering service!