Knowing What to compare when using a website building platform

Before builders and subscription services, you could simply build your own website and pay a monthly host. How nerve doing so meant you had to keep track of the technical issues associated with browser and technology changes, as well as security. People that didn’t do that found their sites hacked, receiving a lower page rank, and their sites not being mobile friendly or just not even loading. As a result, StoreGear came around and let people pay a monthly fee where all of this was taken care of so that the customer could focus more on content and their business.

Today there are now many competing builder platforms to StoreGear, but few that can compete that combine a world class platform with professional agency design and marketing consulting. When comparing a “Platform: the $100,000,000 marketing budgets of Squarespace, Wix, Shopify all create a lot of noise to control the narrative to make you think they are the “Best”, but what should define “Best” to you?

01

How fast does it load?

Compare the websites that are created using our StoreGear platform and see for yourself which website loads faster, (You can test using : https://gtmetrix.com or  https://developers.google.com/speed/pagespeed/insights/) Check the results, it’s definitive. Your pager speed rating affects your Google Ranking, aka how high you come up on the list when people search for you, as well as their other services, Google Maps (important for physical Stores/Restaurants) and their future services such as A.I. Assistants.

Finding the right experts is though. There are many people claiming work they never did, showing work that really isn’t that good or effective when tested, or even people claiming to be an expert (and actually believing they are) simply because they went to a 3 month “bootcamp” or because they know the basics of loading in a theme on a builder.

Yikes! In reality, a real expert understands color theory, layout design, branding, key work strategy, e-mail marketing, landing pages, image sizing editing, and most importantly has live examples that you can put into gtmetrix.com to independently test.

So do your research, research the work and their experience.

02

How will you get expert advice?

03

Does it have features that matter?

Some people get “tricked” into the idea by one platform having “30% more features” than another platform means something. Others will make claims about how their “Marketplace” is larger than another marketplace. Reality check: the largest marketplace of plugins is WordPress… perhaps by 5x. But even that doesn’t matter, the only thing that matters is what will help you create the fastest site, is easiest to update, easiest to customize the design, and can you customize the SEO factors. Be careful of the companies that make irrelevant claims that will have no measurable effect on your business. Other companies offer lots of “bells” and “whistles”…that have no bearing on the success. They will tell you they do and for some people they might… but define how they benefit you.

StoreGear VS. Other
Features

3

Features

Wix

SquareSpace

StoreGear

Shopify

BigCommerce

Visual Builder

N
N
N
M
M

Can Use Domain

N
N
N
N
N

Contact Form

N
N
N

Premium Themes

Extra Layouts

Accept Credit Cards

Accept PayPal

Product Variations

Premium Support