Social Media Management

Facebook

Getting Started

— Setup account and provide limited ongoing training

Unique posts

— posts [x] times on your Facebook page daily. These posts will be combination of custom graphics, calls to action to visit the website and company-based news.

Content promotion

— Unique content that we write for you will be promoted on social media. This increases the number of people who will read the content and improve SEO as well.

Interacting with Other Pages

— To hope catch the eye of complementary, non-competing businesses. This will lead to more sharing of company content and status updates and introduce people to the brand.

Creating custom images

—[X] custom graphics per week

Customer Service

— people often voice their concerns about a program/product on social media to voice their opinions (whether happy or unhappy). We’ll respond to any feedback that’s received and answer questions that potential users have.

Facebook Ads

— A $[X] budget per month (as a part of social media service) which includes:

• Ad concept and copy
• Management of the campaign
• Analytic reports
• Graphic Design/appropriate stock photos
• Audience targeting
• Adjusting ads as needed to maximize results
• Determining what content is best to send them to
• A/B testing between multiple ads within the same campaign

Instagram

Getting Started

— Setup account of bio optimized and set up for success including branded cover images and business info

Social Media campaign strategy

— comprehensive instagram strategy that will outline key social media tactics, content categories and an engagement strategy

Content calendar creation

— Weekly social media content calendars which includes carefully curated and original content and are approved

Styled product photography and graphics

— Creation of styled lifestyle photos to showcase your products or brand and graphics to be used for social media content.

Community management

— Management of engagement (comments/questions) that come through on your social media accounts with regular communication with your team as needed.

Instagram Networking

— Active engagement with relevant users and conversations as well as development of a follow strategy to further reach.

Twitter

Getting Started

— Launching twitter account with setup and content creation/consumer interaction (all 280 characters at a time)

Daily tweets

— [x] tweets/ a day. Approx. 20-30% self promoting content, rest focuses on providing value to the community and interacting company’s target audience

Hashtag creation and Management

— Constantly watch trending topics, and when appropriate jump in trending conversations using appropriate hashtags. This help increase visibility of the company, as well to lead more followers and interaction.

Interacting for PR purposes

— create lists of active journalists, bloggers and industry influencers to target on Twitter, build relationships and introduce them to the company. (Fastest ways Twitter can deliver ROI)

Content promotion

— share company’s content which will help drive traffic to the site and raise awareness to the brand. This also signals to the search engines that your content is worth sharing, which can help improve the site’s SEO

Customer Service

— Monitoring people tweeting about the company, even if they done @them directly. Positive tweets get retweeted, favorite and kept everyone know. For negative tweets; we’ll inform you immediately and respond to them promptly & courteously. For questions, we’ll answer right away.

Keyword Monitoring

— Monitoring people talking about particular topics relevant to your company