Steps for Success
Step 1: The Interview
Understanding how social media has been set up prior and a history of the company, and understanding expected out comes are a critical fist step.
Step 2: Creating a Strategy
Social media marketing is truly unlimited…but time and money isn’t. It’s important to create a strategy with the budgeted resources you have. Putting up “random” posts with no strategy, goals, or understanding of effects of efforts can suck up all your time. Based on your resources, we help make make a plan.
Step 3: Execution
With a clearly defined plan and starting goals, now is the time to impliment. Implimentation takes time and effort, and based on your budget and time, you will either want to hire us for the exection or take the planning and do it on your own.
Social Media Platforms
What is a Social Media Platform? Below we have listed just a few of the social media platforms, and how to form strategies around each platform.
— Setup account and provide limited ongoing training
— posts [x] times on your Facebook page daily. These posts will be combination of custom graphics, calls to action to visit the website and company-based news.
— Unique content that we write for you will be promoted on social media. This increases the number of people who will read the content and improve SEO as well.
Interacting with Other Pages
— To hope catch the eye of complementary, non-competing businesses. This will lead to more sharing of company content and status updates and introduce people to the brand.
Creating custom images
—[X] custom graphics per week
— people often voice their concerns about a program/product on social media to voice their opinions (whether happy or unhappy). We’ll respond to any feedback that’s received and answer questions that potential users have.
— A $[X] budget per month (as a part of social media service) which includes:
- Ad concept and copy
- Management of the campaign
- Analytic reports
- Graphic Design/appropriate stock photos
- Audience targeting
- Adjusting ads as needed to maximize results
- Determining what content is best to send them to
- A/B testing between multiple ads within the same campaign
— Setup account of bio optimized and set up for success including branded cover images and business info
Social Media campaign strategy
— comprehensive instagram strategy that will outline key social media tactics, content categories and an engagement strategy
Content calendar creation
— Weekly social media content calendars which includes carefully curated and original content and are approved
Styled product photography and graphics
— Creation of styled lifestyle photos to showcase your products or brand and graphics to be used for social media content.
— Management of engagement (comments/questions) that come through on your social media accounts with regular communication with your team as needed.
— Active engagement with relevant users and conversations as well as development of a follow strategy to further reach.
— Launching twitter account with setup and content creation/consumer interaction (all 280 characters at a time)
— [x] tweets/ a day. Approx. 20-30% self promoting content, rest focuses on providing value to the community and interacting company’s target audience
Hashtag creation and Management
— Constantly watch trending topics, and when appropriate jump in trending conversations using appropriate hashtags. This help increase visibility of the company, as well to lead more followers and interaction.
Interacting for PR purposes
— create lists of active journalists, bloggers and industry influencers to target on Twitter, build relationships and introduce them to the company. (Fastest ways Twitter can deliver ROI)
— share company’s content which will help drive traffic to the site and raise awareness to the brand. This also signals to the search engines that your content is worth sharing, which can help improve the site’s SEO
— Monitoring people tweeting about the company, even if they done @them directly. Positive tweets get retweeted, favorite and kept everyone know. For negative tweets; we’ll inform you immediately and respond to them promptly & courteously. For questions, we’ll answer right away.
— Monitoring people talking about particular topics relevant to your company
— Creating and optimizing business profile to match your brand voice.
— [x] posts of the company’s Linkedin page, which will reach those following it. All blog posts, articles and press mentions will be promoted via the page.
— following other LinkedIn pages, focusing on thought leaders and companies that are related to your brand, Burt are not your competitors. Share their content periodically when it is the type of content that speaks to your audience
LinkedIn group involvement
— joining in and engaging with members of LinkedIn groups. This increases engagement from those not already following the company page and drive traffic back to the website. We will joint discussions weekly. This includes promoting content from the site when appropriate.
LinkedIn Group Management
— (provided [x] budget) we manage targeting, monitoring and reporting. This allows your posts to reach individuals and business who aren’t already familiar with your brand, who fit into your target audience and will convert into leads.